Okay, okay… maybe I’m exaggerating a bit.
Sorry, honestly, the title is a little bit of a clickbait. I think each type of content has its own complexity, power, and potential. So let’s scratch that:
Why video is king.
Why I think video is king.
Ahh… much better. With this out of the way, there are several reasons why video, as a type of content, is my personal favorite.
First of all, this is the place where you have to make use of every discipline.
I believe a good director needs to understand so much – from writing, music, rhythm, to colors, photography, lighting, design, aesthetics, human psychology, the list goes on and on.
Pretty much the only thing missing is the smell and taste, and I can’t wait to see the day when we can incorporate those into a movie. Can you imagine the magic of being fully engulfed in a story?
By being a mix of everything, video is literally as far as art has evolved, and there’s progress being made every single day, with videographers and film producers pushing the boundaries of the audio-visual to create the type of stories that really touch you to the core.
I’ve never agreed with the argument that pretentious bookworms love repeating: books are better than movies because movies leave no space for imagination. I think this couldn’t be more wrong – videos allow you to immerse yourself into a different world. They allow you to picture yourself living as someone who is also part of the story. There’s a beautiful interaction between what the editor gives you and what you, as the audience, expect or wish will happen.
If video is king, how can I use that? you may ask. Well, that’s where we come in. Here at Papis & Mamis, we’re experts in using the power of video to tell your story in a way that will make people listen. Sounds like just what you’ve been looking for? Shoot us a message and let’s get this thing going.
Marketing is communication. Remove the fancy terminology, peel back layers of complicated structures, and what you’re left with is a simple truth: being good at marketing means being good at talking to people in a way that will make them listen for as long as possible.
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