Engaging youth in the discussion on the impact of diets on people and the planet.
It is youth that currently stands at the forefront of the climate change movement, and youth that should spear-head the current environmental decision-making processes. This was the core belief behind the new, EU-backed collaboration between WWF and AIESEC. Through Eat4Change, the campaign that stands at the center of the initiative, their goal is to reach and engage young audiences around Europe, by opening up a discussion on the impact of diets on people and planet.
Papis & Mamis sought to develop an innovative way to spread the message, one that truly speaks to the gen Z target group, by producing content that is informative, easily-digestible and re-usable across different platforms. The process included lenghty research into current social media trends, as well as relevant data, in-depth strategic & ideation sessions, as well as an extensive production procedure, lead digitally, that put students across Europe in front of the camera.
The trust and flexibility provided by our partners, combined with the P&M team’s deep knowledge of their target audience resulted in a seamless collaboration, in spite of distance and time constraints, which yielded four different content sets, which will be used by 30+ AIESEC national offices across the European Union in their mission to spread awareness.
Collaborating with Papis & Mamis has been exciting through and through, we can't wait for everyone to see the results!
Global VP Digital Marketing