By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy & Cookie Policy for more information.

Eat4Change

Engaging youth in the discussion on the impact of diets on people and the planet.

Eat4Change

It is youth that currently stands at the forefront of the climate change movement, and youth that should spear-head the current environmental decision-making processes. This was the core belief behind the new, EU-backed collaboration between WWF and AIESEC. Through Eat4Change, the campaign that stands at the center of the initiative, their goal is to reach and engage young audiences around Europe, by opening up a discussion on the impact of diets on people and planet.

Eat4Change

The process

Papis & Mamis sought to develop an innovative way to spread the message, one that truly speaks to the gen Z target group, by producing content that is informative, easily-digestible and re-usable across different platforms. The process included lenghty research into current social media trends, as well as relevant data, in-depth strategic & ideation sessions, as well as an extensive production procedure, lead digitally, that put students across Europe in front of the camera.

The Process of the project

The Impact

The trust and flexibility provided by our partners, combined with the P&M team’s deep knowledge of their target audience resulted in a seamless collaboration, in spite of distance and time constraints, which yielded four different content sets, which will be used by 30+ AIESEC national offices across the European Union in their mission to spread awareness.

The impact of the project
No items found.

"

Collaborating with Papis & Mamis has been exciting through and through, we can't wait for everyone to see the results!

"

Eat4Change

Natashia Shukla

Global VP Digital Marketing

Sabino Hernandez

From
Tlaxcala, Mexico
19
-98

Julian Koßmann

From
Vienna, Austria
47
15

Ioana Varga

From
Vienna, Austria
48
17

Ángel Mendoza

From
Dublin, Ireland
53
-6

Adrian Dascăl

From
Brasov, Romania
45
25
explore more projects

Looking for creative partners?